Launched 6+ years ago with the desire to share her never ending love for fashion and exquisite taste for the finer things in life from beauty, fragrance, travel, food to Entertainment and helping people have fun with Fashion.

Nonye Udeogu has made “ThisthingcalledFashion” an award winning household name where she brings the best of homegrown and international brands together; highlighting the best of what is and what’s to come. Inspired by her desire to showcase the best out of Nigeria, Africa and the World at Large.

Nonye Udeogu has grown from an aspiring economics student to a successful entrepreneur in the creative space with various businesses in different fields all intertwined; from her Creative Content Marketing Agency “KindHeart” to her retail store “WhatNayLikes” and her personal brand “ThisthingcalledFashion” which has evolved beyond just her.

Known as a Style & Culture Ambassador for the world’s most iconic fashion & lifestyle brands, Nonye Udeogu has made ThisthingcalledFashion; a go-to destination for discovering the best brands, style tips, culture updates and fashion news, empowering thousands of people around the world.